Got Questions For Brands on Twitter? Expect A Response 38% of the Time

Got Questions For Brands on Twitter? Expect A Response 38% of the Time: Socialbakers has released its latest “Socially Devoted” figures for Q1, and the results are a mixed bag. On the one hand, the average response rate grew 6% points quarter-over-quarter to 38%, after only improving by 4% points in the preceding 6 months. But on the other hand, that means that significantly fewer than half of [...]