TUF 17 Finale post-fight press conference highlights: Tate vs. Zingano:
LAS VEGAS - At the TUF 17 post-fight press conference, Miesha Tate and Cat Zingano break down their memorable clash Saturday night at Mandalay Bay in Las Vegas.
Monday, 15 April 2013
TUF 17 finale videos
TUF 17 finale videos: 
The TUF 17 finale videos feature press conferences, weigh-ins, highlights post-fight scrums and much more for this Saturday's UFC event from the Mandalay Bay in Las Vegas. In the main event, Urijah Faber defeated Scott Jorgensen by rear-naked choke in the fourth round.
LAS VEGAS -- MMA Fighting's E. Casey Leydon was on the scene at the TUF 17 finale media workouts Thursday. Check out the highlights as Kelvin Gastelum, Scott Jorgensen, Miesha Tate, Cat Zingano, Urijah Faber and Uriah Hall work out and talk about their upcoming fights Saturday.
Music courtesy of APM Music.
The TUF 17 finale videos feature press conferences, weigh-ins, highlights post-fight scrums and much more for this Saturday's UFC event from the Mandalay Bay in Las Vegas. In the main event, Urijah Faber defeated Scott Jorgensen by rear-naked choke in the fourth round.
LAS VEGAS -- MMA Fighting's E. Casey Leydon was on the scene at the TUF 17 finale media workouts Thursday. Check out the highlights as Kelvin Gastelum, Scott Jorgensen, Miesha Tate, Cat Zingano, Urijah Faber and Uriah Hall work out and talk about their upcoming fights Saturday.
Music courtesy of APM Music.
Miesha Tate furious at referee Kim Winslow for stoppage against Cat Zingano
Miesha Tate furious at referee Kim Winslow for stoppage against Cat Zingano: 
LAS VEGAS, N.V. -- There was plenty at stake for Miesha Tate and Cat Zingano at Saturday's finale of The Ultimate Fighter 17.
In just the second women's bout in UFC history, the victor would receive an automatic title shot and coaching role opposite UFC bantamweight women's champion Ronda Rousey on the upcoming co-ed season of The Ultimate Fighter. With such career changing rewards on the line, Tate and Zingano engaged in a furious, back and forth battle that ignited the crowd at the Mandalay Bay Events Center and ultimately earned ‘Fight of the Night' honors.
Tate entered the third frame ahead on two judges' scorecards -- both Glenn Trowbridge and Patricia Morse Jarman scored it 20-18 in favor of the former Strikeforce champion -- however Zingano stormed back, blasting Tate with a series of knees to the head that forced referee Kim Winslow to intervene with just two minutes remaining.
More Coverage: TUF 17 Results | UFC news
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Even in her bloodied and battered state, Tate immediately protested the stoppage. She later echoed those sentiments when asked if she believed Winslow stepped in too soon.
"I do," Tate bluntly responded. "But I just know how I felt inside the cage. I haven't had a chance to actually go back and watch it, but [Winslow] came in and told me before we left the locker room that, ‘If I warn you to move, all I need to know is that you want to stay in the fight.' And I felt that I did that. I got from the bottom, up. I got kneed a few times on the way, tried to shoot another shot, and the fight was stopped. I didn't feel like I was out of the fight."
Adding to Tate's frustration was a tweet she received from a fan following the decision. Within the tweet, the fan enclosed a screenshot that appeared to show Tate's fingertips on the ground as Zingano smashed a knee into her temple. If the screenshot proved correct, Zingano's knee strike would technically be illegal under the Unified Rules, as Tate would qualify as a downed opponent.
"It all happened so fast in the fight, I don't really recall. I don't consciously think it was illegal," an exasperated Tate said when asked about the knee, before turning her thoughts back to Winslow's stoppage.
"I'd like to see it but I don't think it's going to change the result. You know what I mean? I'm pissed to say the least. I'm definitely not happy. And, I mean, f--k, I still feel like I was in the fight. I don't, for one second, feel like it should have been stopped. But I'm a fighter. I wanted to keep fighting.
"[Winslow] told me, ‘Show me something.' I don't know what you want. You know, I sat up, I shot a double, I got back to my feet. I took some damage because of that, because I was trying to listen to the referee, and she f--king stopped the fight. What do you want, you know?"
For her part, Zingano didn't remember the knee in question, but held no doubts about Winslow's stoppage.
"I wish we could show me the fight before we do any [interviews], because I really go in there, and it's kind of like, I remember little bits and pieces of the fight, but I don't have a whole sequence of things that happen, at all," Zingano said.
"I don't feel like whatever we're talking about is what won me the fight. I think that I won. I think that I went and I kneed her. I think that her face shows it. I think (there's) no doubt in my mind that was my fight. I came back and I finished strong, and I don't have any excuses for how I did tonight."
As for UFC President Dana White, the Zuffa boss was borderline ecstatic about the excitement the women once again brought into the Octagon. Though he erred on the side of Zingano when it came to the issue of the stoppage.
When asked if he had any problem with it, White stated plainly, "None, whatsoever."
"Let me tell you what, Miesha Tate is tough as hell," he explained. "She ate some nasty knees. What'd she eat, five or six, seven knees before they stopped that fight? It was time to stop that fight.
"You know me. If I didn't think the refs did a good job, I'd tell you. They did a good job tonight. Not 100-percent, but they did a job considering the bad situations tonight, when people were in bad situations, they did a good job to stop the fights."
LAS VEGAS, N.V. -- There was plenty at stake for Miesha Tate and Cat Zingano at Saturday's finale of The Ultimate Fighter 17.
In just the second women's bout in UFC history, the victor would receive an automatic title shot and coaching role opposite UFC bantamweight women's champion Ronda Rousey on the upcoming co-ed season of The Ultimate Fighter. With such career changing rewards on the line, Tate and Zingano engaged in a furious, back and forth battle that ignited the crowd at the Mandalay Bay Events Center and ultimately earned ‘Fight of the Night' honors.
Tate entered the third frame ahead on two judges' scorecards -- both Glenn Trowbridge and Patricia Morse Jarman scored it 20-18 in favor of the former Strikeforce champion -- however Zingano stormed back, blasting Tate with a series of knees to the head that forced referee Kim Winslow to intervene with just two minutes remaining.
More Coverage: TUF 17 Results | UFC news
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Even in her bloodied and battered state, Tate immediately protested the stoppage. She later echoed those sentiments when asked if she believed Winslow stepped in too soon.
"I do," Tate bluntly responded. "But I just know how I felt inside the cage. I haven't had a chance to actually go back and watch it, but [Winslow] came in and told me before we left the locker room that, ‘If I warn you to move, all I need to know is that you want to stay in the fight.' And I felt that I did that. I got from the bottom, up. I got kneed a few times on the way, tried to shoot another shot, and the fight was stopped. I didn't feel like I was out of the fight."
Adding to Tate's frustration was a tweet she received from a fan following the decision. Within the tweet, the fan enclosed a screenshot that appeared to show Tate's fingertips on the ground as Zingano smashed a knee into her temple. If the screenshot proved correct, Zingano's knee strike would technically be illegal under the Unified Rules, as Tate would qualify as a downed opponent.
"It all happened so fast in the fight, I don't really recall. I don't consciously think it was illegal," an exasperated Tate said when asked about the knee, before turning her thoughts back to Winslow's stoppage.
"I'd like to see it but I don't think it's going to change the result. You know what I mean? I'm pissed to say the least. I'm definitely not happy. And, I mean, f--k, I still feel like I was in the fight. I don't, for one second, feel like it should have been stopped. But I'm a fighter. I wanted to keep fighting.
"[Winslow] told me, ‘Show me something.' I don't know what you want. You know, I sat up, I shot a double, I got back to my feet. I took some damage because of that, because I was trying to listen to the referee, and she f--king stopped the fight. What do you want, you know?"
For her part, Zingano didn't remember the knee in question, but held no doubts about Winslow's stoppage.
"I wish we could show me the fight before we do any [interviews], because I really go in there, and it's kind of like, I remember little bits and pieces of the fight, but I don't have a whole sequence of things that happen, at all," Zingano said.
"I don't feel like whatever we're talking about is what won me the fight. I think that I won. I think that I went and I kneed her. I think that her face shows it. I think (there's) no doubt in my mind that was my fight. I came back and I finished strong, and I don't have any excuses for how I did tonight."
As for UFC President Dana White, the Zuffa boss was borderline ecstatic about the excitement the women once again brought into the Octagon. Though he erred on the side of Zingano when it came to the issue of the stoppage.
When asked if he had any problem with it, White stated plainly, "None, whatsoever."
"Let me tell you what, Miesha Tate is tough as hell," he explained. "She ate some nasty knees. What'd she eat, five or six, seven knees before they stopped that fight? It was time to stop that fight.
"You know me. If I didn't think the refs did a good job, I'd tell you. They did a good job tonight. Not 100-percent, but they did a job considering the bad situations tonight, when people were in bad situations, they did a good job to stop the fights."
Ronda Rousey TUF 17 media scrum video
Ronda Rousey TUF 17 media scrum video:
LAS VEGAS -- UFC women's bantamweight champion Ronda Rousey discusses the Tate vs. Zingano fight, coaching against Zingano on TUF, the Hall vs. Gastelum fight, and more after the TUF 17 Finale.
LAS VEGAS -- UFC women's bantamweight champion Ronda Rousey discusses the Tate vs. Zingano fight, coaching against Zingano on TUF, the Hall vs. Gastelum fight, and more after the TUF 17 Finale.
Ronda Rousey agrees that Miesha Tate stoppage at TUF 17 Finale was 'premature'
Ronda Rousey agrees that Miesha Tate stoppage at TUF 17 Finale was 'premature': 
LAS VEGAS, N.V. -- It took Miesha Tate all of a few seconds to protest referee Kim Winslow's decision to award Cat Zingano a TKO win midway through the third round of the pair's main card bout on The Ultimate Fighter 17 Finale.
After claiming the first two frames on two judges' scorecards, Zingano stole the victory, and with it a coveted coaching role on The Ultimate Fighter, with a late series of knees to Tate's head that brutalized the former Strikeforce champion. A frustrated Tate vigorously objected to the stoppage later on in the night, but more surprisingly, as did Tate's foremost rival.
"Miesha looked really good. I thought the fight was stopped, maybe, prematurely," said UFC bantamweight women's champion Ronda Rousey.
"But Cat looked amazing too. I don't want to take anything away from her. She was lighting [Tate] up. And if Miesha wants to complain the fight shouldn't have been stopped, she shouldn't have been in that situation in the first place."
Rousey and Tate have a long history dating back to the pair's days in Strikeforce, when Rousey dominated Tate en route to a gruesome first-round armbar victory to claim the Strikeforce bantamweight strap.
Since then Tate has consistently angled for a rematch, which she nearly got on Saturday night, catching Zingano in numerous tight positions but ultimately being unable to finish the job.
Although she agrees with her rival's protests, Rousey wasn't as sympathetic when it came to Tate's lost chances.
"There was some things that Miesha could've done better. She was in some really good positions that she could've capitalized on a little better than she did," Rousey finished.
"If I was in a similar situation, I think that it would've ended differently."
LAS VEGAS, N.V. -- It took Miesha Tate all of a few seconds to protest referee Kim Winslow's decision to award Cat Zingano a TKO win midway through the third round of the pair's main card bout on The Ultimate Fighter 17 Finale.
After claiming the first two frames on two judges' scorecards, Zingano stole the victory, and with it a coveted coaching role on The Ultimate Fighter, with a late series of knees to Tate's head that brutalized the former Strikeforce champion. A frustrated Tate vigorously objected to the stoppage later on in the night, but more surprisingly, as did Tate's foremost rival.
"Miesha looked really good. I thought the fight was stopped, maybe, prematurely," said UFC bantamweight women's champion Ronda Rousey.
"But Cat looked amazing too. I don't want to take anything away from her. She was lighting [Tate] up. And if Miesha wants to complain the fight shouldn't have been stopped, she shouldn't have been in that situation in the first place."
Rousey and Tate have a long history dating back to the pair's days in Strikeforce, when Rousey dominated Tate en route to a gruesome first-round armbar victory to claim the Strikeforce bantamweight strap.
Since then Tate has consistently angled for a rematch, which she nearly got on Saturday night, catching Zingano in numerous tight positions but ultimately being unable to finish the job.
Although she agrees with her rival's protests, Rousey wasn't as sympathetic when it came to Tate's lost chances.
"There was some things that Miesha could've done better. She was in some really good positions that she could've capitalized on a little better than she did," Rousey finished.
"If I was in a similar situation, I think that it would've ended differently."
TUF 17 Finale salaries: Urijah Faber earns the most
TUF 17 Finale salaries: Urijah Faber earns the most: 
Main event winner Urijah Faber earned $110,000 for his win over Scott Jorgensen, the largest disclosed payoff from Saturday's Ultimate Fighter 17 finals at the Mandalay Bay Events Center in Las Vegas.
Nevada is one of the states that, by law, discloses all contracted salaries for fighters. The figures are base numbers, which don't include bonuses, some of which are announced and others which are not.
Faber's earnings constituted 22 percent of the total purses of $508,500 for all 24 fighters. The figure comes from $55,000 in base pay and another $55,000 in his win bonus. Jorgensen, who lost in the main event, received $23,500 as his base pay.
Interestingly, the second-biggest money earner, not including bonuses, was Cole Miller, who fought on the Facebook prelims. Miller received $42,000 based on a $21,000 base salary and a $21,000 win bonus.
The second highest base salary went to woman's fighter Miesha Tate, at $28,000. She failed to pick up a win bonus, but her total earnings ended up being $78,000 in disclosed money, due to picking up a $50,000 best fight bonus.
Based on announced figures, the second-highest earner would have been Travis Browne, whose combination of a $20,000 base, a $20,000 win bonus and a $50,000 bonus for best knockout, came out to $90,000.
Other bonus winners, getting an additional $50,000, were Cat Zingano, who fought Tate, for best fight; and Daniel Pineda for best submission.
Disclosed pay figures for all fighters were:
Urijah Faber $110,000 ($55,000 base; $55,000 win bonus)
Scott Jorgensen $23,500
Kelvin Gastelum $16,000 ($8,000 base; $8,000 win bonus)
Uriah Hall $8,000
Cat Zingano $14,000 ($7,000 base; $7,000 win bonus)
Miesha Tate $28,000
Travis Browne $40,000 ($20,000 base; $20,000 win bonus)
Gabriel Gonzaga $24,000
Bubba McDaniel $16,000 ($8,000 base; $8,000 win bonus)
Gilbert Smith $8,000
Josh Samman $16,000 ($8,000 base; $8,000 win bonus)
Kevin Casey $8,000
Luke Barnatt $16,000 ($8,000 base; $8,000 win bonus)
Collin Hart $8,000
Dylan Andrews $16,000 ($8,000 base; $8,000 win bonus)
Jimmy Quinlan $8,000
Clint Hester $16,000 ($8,000 base; $8,000 win bonus)
Bristol Marunde $8,000
Cole Miller $42,000 ($21,000 base; $21,000 win bonus)
Bart Palaszewski $15,000
Maximo Blanco $26,000 ($13,000 base; $13,000 win bonus)
Sam Sicilia $8,000
Daniel Pineda $26,000 ($13,000 base; $13,000 win bonus)
Justin Lawrence $8,000
Main event winner Urijah Faber earned $110,000 for his win over Scott Jorgensen, the largest disclosed payoff from Saturday's Ultimate Fighter 17 finals at the Mandalay Bay Events Center in Las Vegas.
Nevada is one of the states that, by law, discloses all contracted salaries for fighters. The figures are base numbers, which don't include bonuses, some of which are announced and others which are not.
Faber's earnings constituted 22 percent of the total purses of $508,500 for all 24 fighters. The figure comes from $55,000 in base pay and another $55,000 in his win bonus. Jorgensen, who lost in the main event, received $23,500 as his base pay.
Interestingly, the second-biggest money earner, not including bonuses, was Cole Miller, who fought on the Facebook prelims. Miller received $42,000 based on a $21,000 base salary and a $21,000 win bonus.
The second highest base salary went to woman's fighter Miesha Tate, at $28,000. She failed to pick up a win bonus, but her total earnings ended up being $78,000 in disclosed money, due to picking up a $50,000 best fight bonus.
Based on announced figures, the second-highest earner would have been Travis Browne, whose combination of a $20,000 base, a $20,000 win bonus and a $50,000 bonus for best knockout, came out to $90,000.
Other bonus winners, getting an additional $50,000, were Cat Zingano, who fought Tate, for best fight; and Daniel Pineda for best submission.
Disclosed pay figures for all fighters were:
Urijah Faber $110,000 ($55,000 base; $55,000 win bonus)
Scott Jorgensen $23,500
Kelvin Gastelum $16,000 ($8,000 base; $8,000 win bonus)
Uriah Hall $8,000
Cat Zingano $14,000 ($7,000 base; $7,000 win bonus)
Miesha Tate $28,000
Travis Browne $40,000 ($20,000 base; $20,000 win bonus)
Gabriel Gonzaga $24,000
Bubba McDaniel $16,000 ($8,000 base; $8,000 win bonus)
Gilbert Smith $8,000
Josh Samman $16,000 ($8,000 base; $8,000 win bonus)
Kevin Casey $8,000
Luke Barnatt $16,000 ($8,000 base; $8,000 win bonus)
Collin Hart $8,000
Dylan Andrews $16,000 ($8,000 base; $8,000 win bonus)
Jimmy Quinlan $8,000
Clint Hester $16,000 ($8,000 base; $8,000 win bonus)
Bristol Marunde $8,000
Cole Miller $42,000 ($21,000 base; $21,000 win bonus)
Bart Palaszewski $15,000
Maximo Blanco $26,000 ($13,000 base; $13,000 win bonus)
Sam Sicilia $8,000
Daniel Pineda $26,000 ($13,000 base; $13,000 win bonus)
Justin Lawrence $8,000
Ronda Rousey excited to coach TUF, warns women of making '$100,000' reality TV mistake
Ronda Rousey excited to coach TUF, warns women of making '$100,000' reality TV mistake: 
LAS VEGAS, N.V. -- UFC women's bantamweight champion Ronda Rousey knew she was going to be coaching on the next season of The Ultimate Fighter. She just didn't know who would be joining her until undefeated Cat Zingano roared to a vicious third-round TKO victory over Miesha Tate at Saturday's The Ultimate Fighter 17 Finale.
"The fight that I wanted the most was Cat, so I'm glad that we're going to be fighting," Rousey said after the dust settled. "On the show, you never know. I think I would've enjoyed tormenting Miesha, where as Cat seems pretty cool.
"Regardless of who I'm coaching against, it's a unique and historical situation, which seems to be coming up a lot these days."
Rousey always sees herself as the underdog, and was quick to point out that Zingano, at 8-0, possesses a better record than her own mark of 7-0. She referenced the fact that a battle of unbeaten fighters rarely happens at a championship level in the UFC, and because of that, she is just "happy to be a part of it."
As for the show itself, Rousey isn't worried about her role as head coach. The owner of an extensive history teaching judo, Rousey has coached teens crossing over into the sport's senior class for years, and she believes the process draws several parallels to TUF with people "looking to move up to the next level."
Critics are unsure what to expect with the advent of a co-ed cast, but Rousey isn't sweating it, even if it means overseeing a team comprised not only of prideful men, but also future female opponents.
"I'm used to teaching guys that want to learn," said Rousey. "I hope that the kind of guys that try out for this Ultimate Fighter are the kind that are willing to learn from women and are open minded, and don't give me a lot of trouble.
"As for coaching future competition, it doesn't really bother me at all. I feel like we need the rising tide to lift all the boats pretty much right now. I want these girls to get as good as possible and get as much exposure as possible, and if it ends up being a detriment to me in the future, well, I have to just be that much better of a competitor."
Rousey intends to bring in a high-level staff to surround her, including several of her own personal coaches. And while she was hesitant to ruin any surprises, she's confident that her mother, champion judoka Ann Maria Rousey DeMars, will make a cameo, as the show "would be incomplete" without a few live-action mom-isms.
Hearing Rousey speak about the opportunity, it's clear she's taking her chance at history seriously. Many have publicly questioned whether hormone-fueled decisions will cause the co-ed TUF season to erode into an MMA-themed version of The Real World. Rousey admits it's a possibility, but she also hopes to nip any excessive hijinks in the bud.
"I think the series itself has been going away from that kind of attention-grabby, reality TV-esque kind of genre, and more into just a documentary series on the toughest, most competitive tournament in martial arts," Rousey explained. "I think that it's going to be very similar in this season. At least [it will] on my team, because I'm going to have to remind these girls that these are the first impressions you're setting. It's the first impression you're setting for women as MMA fighters, because it's a lot of exposure that they're going to be getting.
"If they're the chick that's screwing around in the house, for the rest of their career they'll be known as the chick that was screwing around in that house. Sponsors are going to be looking at that, everybody's going to be looking at that. So if you think it's worth $100,000, that lay, then go for it. But I'm just going to remind them that there's going to be a lot of very permanent consequences to how they carry themselves in house."
While Rousey hopes the new experience is ultimately seen as a game-changer for women's MMA, she knows the final verdict will rely primarily on her fighters and their ability to exceed expectations.
"I'm going to be expecting them to hold themselves as professionals," Rousey concluded. "I would expect them to be eating as professionals and behaving as such. They're not going to be eating Ben & Jerry's. They're not going to be chugging down a bunch of Jack (Daniels). If they are, then I did a very poor job.
"I think that people need to see that we're serious about this, and we're not just a bunch of hoodlums."
LAS VEGAS, N.V. -- UFC women's bantamweight champion Ronda Rousey knew she was going to be coaching on the next season of The Ultimate Fighter. She just didn't know who would be joining her until undefeated Cat Zingano roared to a vicious third-round TKO victory over Miesha Tate at Saturday's The Ultimate Fighter 17 Finale.
"The fight that I wanted the most was Cat, so I'm glad that we're going to be fighting," Rousey said after the dust settled. "On the show, you never know. I think I would've enjoyed tormenting Miesha, where as Cat seems pretty cool.
"Regardless of who I'm coaching against, it's a unique and historical situation, which seems to be coming up a lot these days."
Rousey always sees herself as the underdog, and was quick to point out that Zingano, at 8-0, possesses a better record than her own mark of 7-0. She referenced the fact that a battle of unbeaten fighters rarely happens at a championship level in the UFC, and because of that, she is just "happy to be a part of it."
As for the show itself, Rousey isn't worried about her role as head coach. The owner of an extensive history teaching judo, Rousey has coached teens crossing over into the sport's senior class for years, and she believes the process draws several parallels to TUF with people "looking to move up to the next level."
Critics are unsure what to expect with the advent of a co-ed cast, but Rousey isn't sweating it, even if it means overseeing a team comprised not only of prideful men, but also future female opponents.
"I'm used to teaching guys that want to learn," said Rousey. "I hope that the kind of guys that try out for this Ultimate Fighter are the kind that are willing to learn from women and are open minded, and don't give me a lot of trouble.
"As for coaching future competition, it doesn't really bother me at all. I feel like we need the rising tide to lift all the boats pretty much right now. I want these girls to get as good as possible and get as much exposure as possible, and if it ends up being a detriment to me in the future, well, I have to just be that much better of a competitor."
Rousey intends to bring in a high-level staff to surround her, including several of her own personal coaches. And while she was hesitant to ruin any surprises, she's confident that her mother, champion judoka Ann Maria Rousey DeMars, will make a cameo, as the show "would be incomplete" without a few live-action mom-isms.
Hearing Rousey speak about the opportunity, it's clear she's taking her chance at history seriously. Many have publicly questioned whether hormone-fueled decisions will cause the co-ed TUF season to erode into an MMA-themed version of The Real World. Rousey admits it's a possibility, but she also hopes to nip any excessive hijinks in the bud.
"I think the series itself has been going away from that kind of attention-grabby, reality TV-esque kind of genre, and more into just a documentary series on the toughest, most competitive tournament in martial arts," Rousey explained. "I think that it's going to be very similar in this season. At least [it will] on my team, because I'm going to have to remind these girls that these are the first impressions you're setting. It's the first impression you're setting for women as MMA fighters, because it's a lot of exposure that they're going to be getting.
"If they're the chick that's screwing around in the house, for the rest of their career they'll be known as the chick that was screwing around in that house. Sponsors are going to be looking at that, everybody's going to be looking at that. So if you think it's worth $100,000, that lay, then go for it. But I'm just going to remind them that there's going to be a lot of very permanent consequences to how they carry themselves in house."
While Rousey hopes the new experience is ultimately seen as a game-changer for women's MMA, she knows the final verdict will rely primarily on her fighters and their ability to exceed expectations.
"I'm going to be expecting them to hold themselves as professionals," Rousey concluded. "I would expect them to be eating as professionals and behaving as such. They're not going to be eating Ben & Jerry's. They're not going to be chugging down a bunch of Jack (Daniels). If they are, then I did a very poor job.
"I think that people need to see that we're serious about this, and we're not just a bunch of hoodlums."
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72% of Online Video Ad Buyers Increase Spend, Grab 11% of TV Budgets
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Top 10 Broadcast TV Engagement, Week of Mar 25-31, 2013: Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min).
Context Seen Impacting Awareness of – and Receptiveness to – Online Ads
Context Seen Impacting Awareness of – and Receptiveness to – Online Ads: About half of consumers often (18.2%) or sometimes (33%) pay attention to online ads, according to results from an online survey by Aisle A. But the environment they’re in has a significant impact on their awareness and receptiveness to ads. Respondents were far more likely to say they notice (54.5%) and are receptive (56.8%) to [...]
Viewers Not So Interested in TV Ads Rehashed on Mobile
Viewers Not So Interested in TV Ads Rehashed on Mobile: Celtra has taken a look at video content in mobile rich media ads, researching 151 such ads viewed by more than 730,000 people running on AdCreator in Q4 2012, using a “balanced sample of different ad formats run across different publishers and networks.” The study finds that despite theories of short attention spans on mobile, [...]
Who’s Happiest? Not Young People
Who’s Happiest? Not Young People: Millennials are 7.7% less likely than the average American to say they are happy, according to [download page] a survey conducted in March by Prosper Insights & Analytics, with only a slight majority (54.1%) reporting being happy or very happy. The survey results indicate that older consumers tend to be more likely to report being [...]
3 in 5 Tech-Savvy Mobile Owners Have Used Their Device to Redeem a Coupon
3 in 5 Tech-Savvy Mobile Owners Have Used Their Device to Redeem a Coupon: Mobile payments have been common among tech-savvy consumers, according to [pdf] results from a survey from the IAB, Viggle, and InMobi. 57% of respondents to the survey reported having redeemed a coupon, code or voucher by mobile, while more than 4 in 10 have paid for digital products (such as applications and ringtones – 45%) [...]
CEOs Still Prefer Their Online Content in Text Format, Not Multimedia
CEOs Still Prefer Their Online Content in Text Format, Not Multimedia: 3 in 4 CEOs aged under 50 say they “mostly consume information online,” and close to 2 in 3 aged over 50 agree, per results [download page] from a CEO.com survey that examines the ways in which 358 business leaders stay informed. But while their information consumption may have gone largely digital, it hasn’t migrated [...]
Magazine Ad Revenues Halt Skid, Inch Up in Q1
Magazine Ad Revenues Halt Skid, Inch Up in Q1: Consumer magazine ad revenue (print only) grew by 0.5% year-over-year in Q1 2013 to reach $4.13 billion, according to recent data from the Association of Magazine Media (MPA). While ad revenue for Sunday magazines declined by 3.7%, that was not enough to offset the increase for consumer magazines, leading to overall ad revenue edging up [...]
Half of Americans “Binge View” TV Shows
Half of Americans “Binge View” TV Shows: 78% of Americans have watched TV “on [their] own schedule,” and 62% of those have watched multiple episodes of a TV show at a time (“binge viewing”), according to survey results from Harris Interactive. Binge viewers are engaging in this activity more often than last year, particularly younger viewers. Interestingly, though, Americans are more likely [...]
Top Magazines Providing More – and Changing – Mobile Experiences
Top Magazines Providing More – and Changing – Mobile Experiences: The number of mobile activations in the US’ top 100 magazines by circulation has grown from just 352 in Q1 2011 to 2,252 in Q4 2012, details Nellymoser [download page] in a new report. Besides the growth in action code use, the study also reveals some interesting shifts in their deployment, growing editorial engagement and [...]
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