Native Video Ads Seen Outperforming Pre-Rolls in Brand Lift

Native Video Ads Seen Outperforming Pre-Rolls in Brand Lift: A study examining 5 leading advertisers who served the same creative message in both pre-roll and native advertising formats has found that the native videos drove higher brand lift in each of the 5 campaigns. The study, by Sharethrough, which utilized Nielsen brand lift metrics, discovered that pre-roll videos drove little to no brand lift. [...]