Traditional Media Still Reaches Early Adopter Millennials

Traditional Media Still Reaches Early Adopter Millennials: 52% of Millennials are above-average in terms of their adoption of technology, and these early adopters are heavily reliant on their mobile devices as sources of information, communication, and entertainment. But they still keep traditional media firmly in the mix, according to an Experian Marketing Services report. While mobile phones were used by a leading [...]