1 in 5 Second-Screeners Shop for Products Seen in TV Ads

1 in 5 Second-Screeners Shop for Products Seen in TV Ads: Using another device while watching TV has become a widespread activity (something discussed here and here) and while that has the potential to distract viewers, it also provides them with the possibility of enhanced engagement with the content they’re watching. Although research suggests that most multi-screening activities are unrelated, new data from the NPD Group [...]