Retailers’ Showrooming Strategies Remain Centered Around Price Competitiveness

Retailers’ Showrooming Strategies Remain Centered Around Price Competitiveness: As showrooming becomes increasingly commonplace among consumers, retailers face decisions about what mobile price comparison policies to adopt. According to a new report [download page] from RSR Research, a greater proportion of retailers are choosing to either ignore showrooming practices or price match, although the predominant way of dealing with showrooming remains simply aiming to [...]