Bad Customer Service Interactions More Likely to be Shared Than Good Ones

Bad Customer Service Interactions More Likely to be Shared Than Good Ones: Good – and bad – customer service interactions affect brand loyalty, according to [pdf] results from a survey of more than 1,000 individuals who have had experiences with the customer service of a mid-sized company. The survey, conducted by Dimensional Research and sponsored by ZenDesk, found that 62% of B2B and 42% of B2C customers [...]